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ARG=ARGH!
The Dark Knight marketing game, also known as Why So Serious? continued last night with some very interesting results.
The latest game, linked to in the last update I posted in regards to the ARG, featured groups of people gathering near movie theaters in cities such as New York, Chicago, London and Philadelphia, where they were then shown the 3rd trailer for the July releasing Bat flick.
Concurrently, those of us playing at home, were given a duck shooting gallery, which when the order of ducks were converted to binary, lead to another site.
In either case, the trailer was released for both groups….with a catch.
For those in theaters? One lucky fan from each group was given a film canister containing the actual trailer!
However, if this post is any indication, it seems someone got to the film first…
More photos of that are available on the linked blog.
For those at home? The trailer will be viewable on this site come Sunday (an image of which is below). I figure the same trailer will be attached to Iron Man this weekend, hence the delay.
So unless some intrepid fans scan the Jokerized trailer (which could be really cool), I suppose we’ll have to wait until Sunday.
….
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Or right NOW thanks to the magic of bootleggers and YouTube! Enjoy while it’s up!
Tuesday April 29, 2008