You know, I thought Alan Moore used to be kinda unjustified about being irked that his work was being used to shill random crap.

Now, I kind of agree.

As the picture above shows, The Organic Coffee Cartel has decided to celebrate the release of Watchmen with a new brand of coffee.

What brand?

Why, Veidt Enterprises’s Nite Owl Dark Roast, designed just for late night crimefighters and caffeine addicts alike.

Sure, the tin looks rad, but isn’t this just a bit much?

If you do want to grab a can yourself, it’s available now at OrganicCoffee.com.  I think I know someone who’d dig it.

Comic Book Resources > CBR News: “Watchmen” coffee tie-in/contest announced.