It seems the “artistic t-shirt” craze brought to you by companies like Threadless and Design By Humans now has competition.

The competition? The King.  The food type. Not the Elvis type.

Chalking itself up on the list of “Shit I Never Thought I’d See” is the Burger King Studio, which allows users to purchase designer t-shirts with BK related graphics  starting at $16, or design their own for the low price of $24.

I can’t say I’m all that surprised that someone is attempting to take the Threadless/DBH idea and make it even more mainstream…but Burger King, really? They’ve even opened a boutique shop on Universal City Walk in Orlando.

Sure, the shirts look interesting…but I’d be very interested to see what crossover there is between the fancy tee shirt and burger eating crowds.  Do they know that this is sort of the corporate equivalent of your Dad trying to say he loves the same music as you?

Original Post: Burger King Studio / Home.