No sooner than Tron Legacy and Iron Man 2 were crowed the belles of the ball at San Diego Comic Con this year, than did the viral marketing begin.

In the case of Tron, it was the super cryptic Flynn Lives! website, which is where that amazing teaser trailer leaked from last week.

For Iron Man 2 (and what inspired this post), the game begins today, with the official launch of the Stark Industries website.

You get a rather interesting welcome note from Tony Stark (shown above),  plus a link to apply to work at Stark Industries.  I’m guessing that application is what leads to the next part of the game, but good luck not googling for the answers to such questions as: A plane flying past a non-moving observer has kinetic energy in the reference frame of this observer, the same plane has how much kinetic energy in the reference frame which moves with the plane?

Just as I did with The Dark Knight viral last year, should anything interesting pop up, you’ll be the first to know. In the meantime, it’s time to see how deep the rabbit hole goes…

Original Post: Stark Industries.