So, last April, after some extensive dental work, which has continued into today, I gave up soda for the most part.  I’ve gone from drinking it literally daily, to drinking it on very rare occasions.

I can say honestly, however, if Coca-Cola moved towards using a can design like this Concept design, I’d grab a 12 pack in a heartbeat.

With an embossed logo, each of these cans look great, without the effort of a single color.  If I had to guess though, Coke would turn it down for not using their trademark red/white color scheme.

Oh, to dream of what could be.

Original Post:  TheDieline.com: Package Design: Colorless Coke Can.