Sure, I’m already counting the days to July 16th (Inception) and August 13th (Scott Pilgrim vs. the World), but now I can add July 25th to the dates worth noting…as it’s the date of the premiere for Mad Men Season 4!

And what better way to announce it than with a new poster?

Sure, the image is nowhere near as evocative of last year’s Don Draper trying to literally keep his head above water, but it underlines how this is truly a clean slate for Don, in all ways.

No wife, a new company, a new world…but why is he looking out that window?

I guess we’ll find out in just 33 days.

Source: Entertainment Weekly.