With the release of Christopher Nolan’s Inception just over a week away, the final push is on to get audiences in theaters.

In a unique twist on the traditional building ads in New York City, these two ads warp the visual image of the building upon which they’re displayed, making the dreamy realities seen within Inception come to life.

These are some great visual tricks, and hopefully are enough to grab some additional eyes, and in turn, audiences in seats on July 16th.

Source: /Film.