What better way to promote both the forthcoming release of Iron Man 3 and the related LEGO sets (on shelves now) than by re-making the films posters in LEGO form?

That’s what some enterprising marketer proposed, and the results? Pretty damn great. We’ve got the teaser poster up top, and the proper-release poster below.

Sure, they cheap out on some of the suits by using existing LEGO mini-figures as opposed to making custom ones, but the heart is what counts, right?

Iron Man 3 brings forth the suits on May 3rd.