Co.Design:

PepsiCo wants to rethink how and what consumers drink—and it has invented an entirely new system to give people a healthier alternative to soda. The company’s newest venture is centered on a 20-ounce reusable water bottle that comes with sets of flavor pods.

The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda. Over the past 20 years, sales of non-diet soda have fallen by more than 25%. As a result, PepsiCo and its competitors have turned their attention to bottle water and other types of drinks—though the company’s executives prefer to frame the shift in their priorities as giving customers more choices rather than combating the decline of soda. That’s where Drinkfinity comes in, as another healthy option in the company’s portfolio. The name is meant to indicate that there are infinite combinations of drinks you could make with the bottle and the flavor pods. The Drinkfinity team’s ultimate aspiration is that consumers go online, choose all the ingredients they want, and have personalized pods shipped to their door—a vision that reacts to several consumer trends, including on-demand services and healthy living.

So it’s all of the good intentions of drinking water, mixed with the wastefulness of a Keurig cup. Lovely.