Variety:

Fox Searchlight and DeVon Franklin are set to produce the film “Flamin’ Hot," which will tell the true story of Richard Montanez, who rose from humble beginnings to a successful businessman when he created a food phenomenon — Flamin’ Hot Cheetos.

Fox Searchlight nabbed the project in what was a highly competitive sale, with multiple studios vying for the project.

The film follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.

I know, I know - the #FastFoodArmsRace has collided with, well, the rest of this site!

That said - doesn’t that description actually sound like an interesting story? I didn’t realize that the history of that flavor of Cheetos was so compelling.