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#FastFoodArmsRace: Disney Toys Return To McDonald’s Happy Meals
McDonald's Happy Meals will soon come with Disney-themed toys and packaging, the result of a partnership between the fast-food chain and The Walt Disney Company.The cross-promotional campaign starts in June, when Happy Meals will begin to include Incredibles 2 toys.
The “promotional alliance" — announced Tuesday — pairs the children’s meal with movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm.
First time Disney has had their properties in Happy Meals since 2006.
Fingers crossed for Star Wars and Avengers Happy Meals in 2019.
Wednesday February 28, 2018