GoFundMe:

Toys“R"Us is on the verge of permanently closing its doors. It feels like the end of an era, with sad headlines spreading across news and social media, BUT there is still time to save this American icon—and you can help.

This GoFundMe campaign is spearheaded by Isaac Larian and various investor associates. Isaac Larian is the CEO of  MGA Entertainment, Inc. (MGAE), one of the world’s leading privately held toy and entertainment companies and creator of family favorite brands including Little Tikes. Isaac and his associates are devoted to saving the retail chain and preserving the Toys“R"Us experience for future generations.

You can be a part of this historic movement to #SaveToysRUs by donating today!  Your donation will help to ensure that generations to come can “always be a Toys“R"Us kid" and save employee jobs that are at stake should the company cease operation.

The deadline for reaching the $1 billion goal is Memorial Day, May 28, 2018. The funds collected through this campaign would be used in the formulation of a bid to acquire some Toys“R"Us assets through the bankruptcy process. This is not a charitable donation, and certain donor disclosures apply.

This is legitimately one of the grossest things I’ve ever read.

I appreciate the fact that Issac Larian is wishing and wanting to save Toys “R” Us, and is - literally - putting his money where his mouth is ($200 mil worth), but crowdfunding such a venture isn’t the way to go.

Toys “R” Us itself was weighed down by the awful decisions and unnecessary debt of its vulture like ownership.

Deciding to make this business start back up under the guise of a “getting the community together” vibe (when it’s really about obtaining free capital from well-wishers) is just incompetent and praying upon the emotions of others.

Only invest if you can get paid out. Don’t make a donation to a for-profit company. Don’t be a chump.

And Issac Larian, go fuck yourself. How dare you try to look philanthropic when people’s real lives and real livelihoods are at stake. You know you’re not going to hit $1 Billion.