Brand Eating:

Taco Bell invades the chip aisle with the launch of a new line of packaged tortilla chips starting in May 2018.

The new line is inspired by the chain’s sauce packets in both flavor and in the design of the bags. The chips come in three flavors;

• Fire - Flavored like Taco Bell’s Fire sauce, with hints of jalapenos, chili peppers, and paprika.
• Mild - The flavor of Taco Bell’s Mild sauce, with hints of three chili peppers and cumin.
• Classic - Simply tossed with salt.

I admire the use of their sauce flavors, but why would I want these over Tostino’s or Dorito’s?