Deep in a profile on the owners of Funko by the Coronado Eagle & Journal comes this juicy nerd tidbit:

An unexpected element from the interview was Becker releasing a world-wide exclusive news item about a totally new Funko product line. “One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible."

Seems to fit perfectly with their vibe.

I know that people are - appropriately so - Pop’d out, but Funko keeps diversifying their line with such unique ideas, its hard to hate on them as a business.