The Verge:

A top-tier Android phone can cost upwards of a thousand dollars, and for that money, you’ll get some amazing features. It will have a stellar screen, top-flight camera, gobs of storage, and an absolutely atrocious texting experience.

It’s a problem. In fact, it’s always been a problem. Google has spent nearly a decade trying — and failing — to fix it with an ever-rotating cast of poorly supported apps. While iPhone users have had the simplicity of iMessage built in, Android users have been left to fend for themselves.

Now, the company is doing something different. Instead of bringing a better app to the table, it’s trying to change the rules of the texting game, on a global scale. Google has been quietly corralling every major cellphone carrier on the planet into adopting technology to replace SMS. It’s going to be called “Chat,“ and it’s based on a standard called the “Universal Profile for Rich Communication Services.“ SMS is the default that everybody has to fall back to, and so Google’s goal is to make that default texting experience on an Android phone as good as other modern messaging apps.

For some reason, I’m reminded of this XKCD strip.