Wired:

Some good news for once: After a two-week hiatus, the MoviePass unlimited subscription—the one that lets you see a movie a day, every day, in theaters, for $10 a month—is back. And MoviePass CEO Mitch Lowe says the company is "absolutely committed" to keeping it around.

That wasn’t always a given. Just last week at industry conference CinemaCon, Lowe said “I don’t know" in response to a question about the unlimited plan’s return. And given some of MoviePass' previous experimentation with its offerings—be it temporarily removing subscriber access to select AMC theaters in major cities, or to specific movies—it perhaps wouldn’t have been surprising if the offer that attracted millions of subscribers in a few short months really was too good to be true.

As of today, though, you can get back on the unlimited plan that MoviePass launched last August. You also still have the option of the plan the company temporarily replaced it with: four movies a month, plus three free months of iHeartRadio All-Access music streaming. One of the best deals around has returned—along with a seemingly renewed commitment from MoviePass not to keep its subscribers’ heads spinning.

And noted further down in the article:

And in fact, it's about to make some positive moves; Lowe says that by the end of May MoviePass will introduce plans that include more expensive screenings, like 3-D and IMAX, as well as plans to accommodate families and friends.
I'm very intrigued by the latter note, but I have to be honest, as much a fan of MoviePass as I am - and I continue to keep up and be happy with my subscription (even with the "see a movie once only" option) - they seem to be just flailing around to get to an idea that keeps them profitable.

I want MoviePass to succeed. I’m not sure that the current leadership will allow them to.