Ars Technica:

After a launch year "aimed at Nintendo fans and avid game players," Nintendo is planning to target less-traditional game players in the Switch's second fiscal year. That's according to outgoing Nintendo President Tatsumi Kimishima, who spoke about widening the system's appeal in a recent investor Q&A.

“In this second year, the initiatives we are planning come from our recognition that we also have to challenge ourselves to delivering Nintendo Switch into the hands of consumers who have never played a Nintendo platform before, and to those [who] have played before, but not recently,” Kimishima said. Those “initiatives” include a software lineup “meant to attract people including those who have not been playing video games recently,” he continued.