Vox:

If you’re starting to doubt at this point that MoviePass really has a long-term plan, you’re not alone — after all, the current $10-per-month plan is just the latest in years of retooling from the company, which has at various times offered a $50-a-month plan that spectacularly backfired, a voucher-based partnership with Hollywood Movie Money, and a $30-a-month plan using a debit card, which looked a lot like today’s MoviePass except it cost more.

MoviePass may survive. Or its business model may, in the end, be unsustainable. But on a broader scale, the more interesting story may be the way MoviePass alters how people go to the movies — and what that means for an industry that is struggling to survive.

Really enjoyed this piece by Alissa Wilkinson, examining how even if MoviePass may burn out and fade away, it will have changed the world of moviegoing - and in many ways, for the better.

I guess it’s sort of a Napster, and we’re waiting for the film industry version of Spotify.