E3 PR Page:

Intellivision® Entertainment is proud to announce that it will bring the concept of SIMPLE, AFFORDABLE, FAMILY & FUN back into homes across the world with the introduction of a brand new home video game console.  The original Intellivision system generated many "firsts" in the video game industry including the first 16-bit gaming machine, the first gaming console to offer digital distribution, the first to bring speech/voice to games, the first to license professional sports leagues and organizations and the first to be a dedicated game console and home computer.  Originally released in 1979, due to its popularity it was remarkably retailed across 3 decades and quickly sold millions of units.  The new Intellivision system (name TBA) will carry on the company tradition of "firsts" with its new concept, design and approach to gaming.

Well, that is certainly - uh, a choice.

I thought it was weird enough with Atari returning, but now we’ve got Intellivision popping up too.

My guess - sold on IndieGoGo, runs Android, basically serves as an emulation machine, people hack it within a week, the company dies in a year.