WSJ:

Instagram, which allows users to post photos and brief glimpses of their lives through short videos, is getting ready to go long.

The Facebook Inc. -owned photo and video sharing app is preparing to launch a new feature that will include long-form video, according to people familiar with the matter. The feature, which could allow videos of up to an hour in length, will focus on vertical video, or video that is taller than it is wide, one of the people said. Until now, Instagram hasn’t allowed users to post any videos longer than one minute.

Let’s see...

• YouTube pisses off their content creators by changing monetization rules.
• Instagram moves to long form video.
• ….Instagram opens up monetization to users?
• ….Instagram/Facebook eats YouTube/Google’s lunch?

Watch where this goes, gang. Even if watching something longer than a minute or so on Instagram sounds unbearable.