Polygon:

The mysterious new franchise from EA’s Motive Studios wasn’t announced at E3 2018; nonetheless, studio founder, senior vice president and group general manager at Electronic Arts Jade Raymond made time during EA Play to talk with us about the ambitious ideas she and her team are considering while designing their next big brand. The concepts about the future of video game storytelling are surprising and bold, to say the least.

Imagine a game where players give each other quests; a game where data is used to kill off the most beloved characters to maximize narrative surprise; a game where the best and most involved players experience new content first, incorporating their characters into the game’s lore. Raymond digs into these ideas and many others, providing a rare look at how a massive game developer hopes to shape the future of the medium.