MobileSyrup:

Instagram is doubling down on its video focus with the launch of IGTV, a new app and part of the Instagram app where users can watch long-form mobile video.

The Facebook-owned social platform revealed the new product today at an afternoon press event, along with the announcement that it had hit one billion users.

The new feature, which positions Instagram in closer competition with Google’s YouTube than ever before, provides only vertical full-screen video, which begins playing as soon as the app opens.

The mobile video aspect also puts further pressure on Snapchat, which has a similar destination for video content called Snapchat Discover.

Begun, these content wars have!

I think putting IGTV into a separate app is a very bad idea.