Hollywood Reporter:

Despite plenty of speculation to the contrary, MoviePass isn't going away anytime soon and, in fact, parent company Helios and Matheson Analytics filed on Monday to raise $1.2 billion to make sure the subscription service that famously sells 30 tickets for the price of one thrives for years to come.

The company filed a shelf registration that will offer institutional investors equity and debt, and Helios and Matheson CEO Ted Farnsworth tells The Hollywood Reporter that he’ll likely access the $1.2 billion over the course of a year or two.

I don’t know that MoviePass will ever be what they want to be - especially now that cinemas are rolling out their own MoviePass-like plans. But I admire their “never give up" attitude. Even if I think they’re crazy to do so.