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LEGO Making Huge Strides to Go Sustainable By 2030
Earlier this year, the LEGO Group caused something of a stir when the company announced its intention to only using sustainable materials by 2030. Sure, rumblings had been made before about such a scheme, but a fixed date had never been put in place — it always seemed a laudable aspiration rather than a firm commitment. At the LEGO Fan Media Days, the team behind the sustainable pieces had the perfect opportunity to explain more about the changes to brick aficionados around the world.
Wow, I honestly can’t see the difference between the “unsustainable" piece and the “sustainable" one.
Props to LEGO for taking such an important task head-on, and seeming to knock it out of the park.
Wednesday July 11, 2018