Variety:

YouTube could be about to make a big step toward solving a longtime irritation for creators: It’s about to roll out a tool that will identify videos that are stolen and reposted by someone else — and let the original creator pull the ripoffs down.

I sure hope this kills off all of those awful “SUPER COOL MOVIE TRAILERS HD" pages.

(I know, I know, it’ll help YouTubers who are making their bread and butter off the service.)