Marvel:

As usual, those attending San Diego Comic-Con next week will want to make sure to pay a visit to the Marvel booth, which will be packed with plenty to see and do. That includes the chance to get ahold of a ton of exclusive Marvel merchandise, such as comic book variants, t-shirts, pins, and more!

I can’t front - were I attending San Diego, between shirts, pins, cool caps, etc. - I’d be dropping a lot of cash at the Marvel booth.