Chew Boom:

McDonald’s unveils the Limited Edition MacCoin in celebration of the 50th anniversary of the chain’s iconic Big Mac sandwich.

I first thought this had to be some sort of crypto-currency bullshit play. But good news! It’s an actual coin. Check it out.

More than 6.2 million collectible MacCoins will be distributed globally in more than 50 countries while supplies last.

Beginning at lunch time on Thursday, August 2, 2018 fans will be offered one free MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the U.S., while supplies last. Starting Friday, August 3, you can redeem your MacCoin for a free Big Mac at participating locations in the U.S. and in more than 50 participating countries worldwide.

I do wonder if, given the collectible nature of the coin, how many people will actually redeem them for the free Big Macs.

I’d love to see the distribution vs. redemption counts here.