Variety:

Jeffrey Katzenberg and Meg Whitman have successfully sold Hollywood on their ambitious plans to create a kind of next-generation HBO or Netflix — with bite-size original programming designed for smartphones. Now the question is whether their “NewTV" venture will deliver something consumers will actually pay for.

Bite-size TV shows? Who the heck would actually get behind this idea?

Backers include a who’s who of Hollywood studios: Disney, 21st Century Fox, NBCUniversal, Sony Pictures Entertainment, Viacom, AT&T’s WarnerMedia (formerly Time Warner Inc.), Lionsgate, MGM, ITV and Entertainment One. Tech investors include Chinese internet giant Alibaba Group; strategic investors include VC firm Madrone Capital Partners, which led the round, along with Goldman Sachs, JPMorgan Chase & Co. and John Malone’s Liberty Global. The funding officially closed July 31.

…oh. oh. I guess this is going to be a thing then.

I don’t know if there’s really a market for this, but it certainly sounds like there are more than enough studios behind it to make a go for it.