Bloomberg:

The world’s most valuable company plans to launch three new phones soon that keep the edge-to-edge screen design of last year’s flagship, according to people familiar with the matter. The devices will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified discussing unannounced products.

However, none of the three iPhones will be wholly new designs like the iPhone X was last year or the iPhone 6 in 2014, with some inside Apple labeling the launch as an “S year,” a designation the company has given to new handsets that retain the previous design but add new internal features. The company is planning more significant changes for next year, they added.

In short, apparently, the rumors are true.

The three phones this year are basically an iPhone X S (a faster model of the iPhone X), an iPhone X Plus (bigger screen, size, battery), and, the third one, the low cost one, which…uh, is a weird choice for the “lower model" - one that is larger in size than the iPhone X, but has a lesser screen and components.

Even this Bloomberg article seems to indicate Apple is baffled by their own decisions:

The new iPhone lineup has presented Apple with a naming conundrum, according to a person familiar with the deliberations. The company will be selling three phones that look similar and all have Face ID. But the cheapest model will be larger than the mid-range version, potentially confusing consumers.

The article also indicates we’re getting new Apple Watches (larger screens!) and new iPad Pros (they’re basically giant iPhone X’s now!).

I think this year my wallet will remain closed, whereas next year will be my phone upgrade + watch upgrade year.