Links from Apple Newsroom:

As the leaks foretold, we have…

• A New Apple Watch with a bigger screen
• An upgrade to the iPhone X, the Xs, available in the standard or larger form-factor (that’s the Xs Max)
• For those looking to spend a little less, but still get a rad phone, the iPhone XR

Personally, were I up right now, I’d probably move from an iPhone 8 Plus to an XS, but I think that the XR might end up being the smartest choice for most.