Gizmodo:

Not everyone thinks about the algorithms that are driving their feeds all the time, but it’s constantly on my mind. So, it came as a shock that I’ve been trained to expect to see the most popular content all the time and have, in some form or another, come to crave it. So many of the problems facing social media companies are rooted in this dynamic. The algorithms are, above all, designed to serve up relevant ads to the user while rearranging the content that you came for with a secret digital sauce that’s designed to keep you as stimulated as possible and always coming back. Not only does this feed into the growing anxiety around psychological manipulation, but I have a strong belief that it contributes to what we post and how we post it.

Come on, Zuck. Do it. I dare you.