The Wall Street Journal:

Toys “R" Us Inc. has canceled the much-anticipated bankruptcy auction for its brand name and other intellectual property assets.

Instead, Toys “R" Us’s controlling lenders—the hedge funds that pulled the plug on the retailer’s reorganization earlier this year—intend to revive business behind the Toys “R" Us and Babies “R" Us brand names.

Let it be known: sometimes your name is enough.