The Toy Book:

Geoffrey LLC, Toys “R" Us Inc.’s intellectual property holding company subsidiary, will move forward with a plan for a group of investors led by Geoffrey LLC’s existing secured lenders to acquire substantially all of its assets. The new company is “in discussions with very interested parties about how the company could look in the future," according to Richard Barry, executive vice president of global merchandising at Geoffrey LLC, including ideas for new Toys “R" Us and Babies “R" Us stores in the U.S.

Barry told The Toy Book exclusively that the company will launch a “shop-within-a-shop" concept, called Geoffrey’s Toy Box, with a prominent regional midwest retailer this November. The concept will feature a train of branded Geoffrey’s Toy Box displays.

I sure hope they have a plan to re-employ former Toys R Us employees at the new locations…