The Mercury News:

Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.

A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced" advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.

That “unethical, unscrupulous" behavior by Facebook constituted fraud because it was “likely to deceive" advertisers, the filing alleged.

And because of this, numerous, well-staffed, brilliant websites started “pivoting to video" because of this, and took away the livelihood of many hardworking people.

Can we start, collectively, as “the cool kids" stop cross-promoting our shit to Facebook? And just make everything cool, awesome, and worthwhile not live there?