Just received an email as an AMC A-List Subscriber which pretty much shows that AMC is willing to take the risks and make things work which MoviePass, sadly, did not.

Here goes the highlights:

A"‘List has become a permanent feature of AMC, with all the benefits you have come to enjoy remaining fully intact without any change. You will still be able to reserve in advance, ticket online at no charge, and see up to 3 movies per week at any of our theatres across the United States in any of our formats including IMAX, Dolby Cinema, PRIME at AMC, BigD and RealD 3D. All the great benefits you signed up for are staying the same.

Awesome. Glad to hear that. Not that I thought it was going away, but still cool.

You are so important to us that we actually will be enhancing the benefits we offer to A"‘List members. Effectively immediately, we are lowering the minimum age for A"‘Listers from 18 to 16, and also allowing households to use a common credit card as the payment method for separate, individual A"‘List accounts. By June of 2019, so that more of you can book the choice seats that you want online in advance, we will roll out reserved seating to all of our AMC branded theatres and to all of our AMC Dine In branded theatres across the U.S. (Reserved seating is not being introduced to AMC Classic branded theatres at this time). Also by June, we will introduce for our guests in metropolitan New York, Boston, Houston, Denver, Los Angeles, San Diego and San Francisco the opportunity for online Mobile Ordering of food and beverage at all AMC branded theatres. Order on our web site or smartphone app, and your food and drinks will be ready and waiting for you at the theatre. In addition, Mobile Ordering is already in place and will continue to be offered at 52 AMC theatres in some 24 cities. We have been listening carefully to your feedback, so other exciting enhancements to the AMC experience are also in the works. We intend to do all we can to make A"‘List better and better for you. AMC is adding additional benefits to A"‘List and to the AMC experience.

The ability to share a credit card over A-List accounts is awesome, but if, say, my wife wanted to get an A-List account and buy tickets on the app at the same time, that’s not doable.

Not an issue in my household, as I’m the big moviegoer, so only I am signed up, but, yeah.

We are holding the line on the pricing of A"‘List. It goes without saying that for all of you of course, our 12-month price and benefits guarantee from date of enrollment will be fully honored. Your monthly price of $19.95 plus tax will remain unchanged for a full year from the date of your joining. In 35 states, the monthly price for new or renewing members will also stay unchanged at $19.95 plus tax. Given the popularity and growth of A"‘List, we are making a modest price adjustment in a select number of locations. Beginning January 9 of 2019, in 10 states (Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia and Washington) and the District of Columbia, the monthly price for new members (and for renewing members 12 months after they signed up initially) will rise only modestly to $21.95 plus tax; while in 5 states (California, Connecticut, Massachusetts, New Jersey and New York), it will go up to $23.95 plus tax, still a terrific bargain given the cost of individual movie tickets there. Let me reiterate that for you at AMC, your monthly price of $19.95 plus tax will stay intact without change for 12 full months from the date you joined no matter where you live or visit AMC.

OK, so, come July 2019, when my subscription hits the one year mark, I have to pay $2 more a month to keep it.

That’s…not crazy at all. Especially considering seeing a Dolby Cinema screening is about $18.

Looking ahead, we continue to believe that you are entitled to know what you can expect from us with reliability and predictability. Accordingly, we intend to run A"‘List with transparency and clarity. To that end, we will fully honor our initial 12-month guarantee protecting you against any increases in pricing or reductions in benefits, and that same 12-month offer will extend to any of your family or friends who enroll in A"‘List by January 8, 2019. Additionally, today we hereby also are announcing that we will never change your program prices or benefits without giving you at least 90-days advance notice. Having said that, you should also know that beyond what is described in this message, no other changes for the A"‘List program are envisioned at this time.

And there’s the transparency bit which MoviePass so desperately needed.

I know, AMC is a massive company owned by a massive conglomerate - but this type of upfront discussion, openness and friendliness is incredibly appreciated and sadly rare.

The above may kinda sound like an ad for AMC or A-List, but frankly, as someone who loves going to the movies, I proudly endorse their product - but if things change, I’ll let you know. Just as I did with MoviePass.