Engadget:

Epic Games has landed a major partnership for Fortnite -- it's bringing the National Football League into the fold. Starting Friday at 7PM ET, you'll be able to buy NFL team outfits from the Battle Royale Item Shop, which you can customize with any of the NFL's 32 team uniforms (as well as a Fortnite team) and add your own squad number from 1-99. The NFL cosmetics don't stop there, as there will be gliders. emotes and resource harvesting tools with a football theme, while you can also pick up a referee outfit.

I’m not a Fortnite player. I’m not a football guy.

…but, there’s little greater example of the level of cultural ubiquity of Fortnite than this.

This is really going to continue to drum up the cash for Epic, isn’t it?