Engadget:

As leader of the Autobots, you'd think that Optimus Prime would always know what time it is. However, Casio, in collaboration with Transformer toymaker Takara Tomy, Casio has unveiled a special edition Transformer with a G-Shock watch installed right in his heart. The promotion celebrates the 35th anniversary of G-Shock, and the 35th anniversary of the Transformers in 2019, Casio said.

Very cool. That 29,000¥ price tag though, that’s a bit much for my tastes.