Variety:

Ultraviolet, a cloud movie locker once hailed as Hollywood’s best bet to get consumers hooked on digital movies, is shuttering. The Digital Entertainment Content Ecosystem (DECE), the industry consortium that has been tasked with running Ultraviolet, will shut down the service on July 31.

DECE will start to inform its users of the wind-down this Thursday, and is advising users to not delete their Ultraviolet movie libraries. Users should instead make sure that their libraries are connected to the service of at least one retailer, which they can then use to access their movies and TV shows going forward, according to an FAQ document that is slated to be published on Ultraviolet’s website on Thursday morning.

So, uh….Paramount. Lionsgate. Buddies.

…you gonna get on MoviesAnywhere now?