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Spotify is Looking to Shake-Up Podcasting, Wants to Buy Gimlet Media
Spotify wants to break out of the music streaming business. Gimlet, the company behind shows like Crimetown and Reply All, can help.Spotify, which has been trying to branch out of the streaming music business, is getting ready to make its first big move into podcasting: It plans to pay more than $200 million to buy Gimlet Media, the startup behind popular shows like Reply All.
That’s a big splash to make in the Podcast world.
That said, I find one of the biggest charms of the world of podcast is that it is still very DIY, and even the large competitors are working through the same processes and tech as the one-man operations. Could be interesting.
Monday February 4, 2019