Polygon:

We’ve already seen the upcoming, Hollywood film version of Sonic the Hedgehog’s meaty legs. But now we might have a full look at Sonic’s live-action movie design, thanks to an advertising agency’s branding deck for the Paramount Pictures film.

Hamagami / Carroll, Inc. leaked Sonic’s film appearance by publishing its Sonic the Hedgehog style guide. The post calls this “a new modern take on the brand without abandoning its core essence," and the brand development agency’s included deck, seen below, shows off more of Hollywood’s computer-generated Sonic than we’ve seen before. Included in the guide below: Sonic holding a ring, wagging his finger, and readying to run a lap or 5,000.

The original post is - unsurprisingly - now gone.

But let's have a look at him, yeah?

If I'm honest, I actually don't think this design is that bad.

If I had my druthers, I'd have this a video game to real-life scenario, where Sonic has kind of a Roger Rabbit vibe, clearly being a cartoon around 'real people', but it's clear that isn't the direction we're aiming.

Yes, it's odd, but I don't think it's bad. Kids are going to love this shit. And that's the point, right?

At least for me - I'm holding out complete judgement until I see it in action. And see whatever nightmare fuel Jim Carrey as Dr. Robotnik is going to be — 'cause you know that's where things will go wrong.