Eater:

KFC, the chain that loves a good stunt, is rolling out a limited-time-only dish that seems destined to become a viral hit: the Cheetos Sandwich. This comfort food mashup is a crispy chicken filet that’s smothered in Cheetos sauce and wedged inside a standard KFC bun with mayo and a layer of regular Cheetos. It’s going to be available nationwide for four weeks starting July 1, and the chain is launching this collaboration with a “pop up" event at the KFC in Manhattan’s East Village next Thursday where the menu will also include Cheetos hot wings, Cheetos-loaded fries, and Cheetos mac and cheese.

They’re not even trying now. They’ve leaned too hard into the parody.