TheWrap:

Academy Award nominees Greta Gerwig and Noah Baumbach have closed a deal to write the “Barbie" movie, based on the iconic doll for Mattel and Warner Bros., an individual with knowledge of the project tells The Wrap. Gerwig is eyed to direct.

I had to check the date to confirm that this was real.

Wouldn't have put this duo and, well, any, license-focused franchise film together. Now, I'm interested to see how it pans out.