Deadline:

The famed Easter candy Peeps is being turned into an animated feature film from The Mauritanian producers Christine and Mark Holder of Wonder Street.

Deadline has learned that Wonder Street has acquired the film/TV rights to the marshmallow candies, with the feature billed as being in the spirit of Trolls-meets-Smurfs. It will follow a ragtag group of Peeps characters who set out on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania. David Goldblum is writing the film as well as producing alongside Wonder Street.

I don’t even know anymore.