Variety:

At your next visit to AMC Theatres, getting a prime seat may cost you a little extra.

The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium. Moviegoers will have the option to pay more or less for admission depending on where they choose to sit in the theater. In effect, front row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price.

The initiative kicks off on Friday at select AMC locations in New York, Chicago and Kansas City and will be expanded to all domestic AMC locations by the end of the year.

I say this as a proud AMC A-List member…

…this is the stupidest idea I’ve ever heard of.

I recognize theaters, arenas, etc. all do this as is, but you’re ruining one of the few advantages which the movie theater has over those outlets.

Boo to this, complete.y