404 Media:

This should not be the case considering that millions of people read it and chose, specifically, to visit Jezebel every month. But this is unfortunately how the internet works now, and has for a long time: News terrifies brands big and small, to the point where “brand safety” and “brand suitability” have become gigantic industries that have brought even giants like Facebook and Google to heel.

In theory, the “free market” should reward publications that are doing important work. The more people care about a given issue the more they’ll read news stories about it, which should give publications covering it traffic and ad dollars. In reality, the advertising industry has singled out the issues the audience cares about most, like reproductive rights, as unsuitable to sell ads against, even though a ton of people want to read about them. This helps explain the precarity of publications like Jezebel, despite it being more vital to its audience than ever. 

It’s a real shame this is what is taking down so many useful sources across the web. I hate to be a broken record, but...support the work you love.