The Verge

Instagram’s co-founders built a powerful and useful tool for recommending news to readers — but could never quite get it to scale. Yahoo has hundreds of millions of readers — but could use a dose of tech-forward cool to separate it from all the internet’s other news aggregators. And so, the two sides are joining forces: Yahoo is acquiring Artifact, the companies announced on Tuesday.

The few times I gave Artifact a spin, I did think it was a compelling way to have news articles raised up and aggregated to your personal taste. At the same time, the weird social features seemed to get absolutely drowned by people trying to push their app/crypto/etc.

Keep the algorithmic news, drop the tech bros holding court like this is LinkedIn, and I think Yahoo! may actually have something compelling in their portfolio that isn’t Fantasy Sports related.