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'What Is The Point of Xbox?'
If it weren’t for the people involved, in 2024, these closures would almost feel routine. This is far from the end of Xbox, of course - in Los Angeles next month, it’ll hold yet another make-or-break press conference, that maps out yet another plan for rescuing a lost generation. But be it through exasperation or exhaustion - or the wider industry’s sheer, pent-up rage - this feels like something of a nadir. Xbox has spun its wheels for more than a decade, lurching from U-turn to U-turn, strategic reboot to strategic reboot, acquisition to acquisition, closure to closure. The good times have always felt just over the horizon. Project Scorpio will set the tone; Game Pass is the future; the Series X will have the games; Starfield will jump-start Game Pass now it’s stalled. The growing sentiment today is that they’ll probably never come.
The immediate response is, justifiably, anger. Closing studios always feels villainous, but closing award-winning ones, ones with eminent talent, creativity and expertise, feels genuinely absurd - just as it did with Take-Two and the wonderful people of Roll7 and Kerbal Space Program developer Squad, only last week. But with Microsoft and Xbox, the problem feels part of something bigger. Trace a line through the modern history of Xbox - from the end of the 360 era, through the lost years of the Xbox One, to the present day - and a scarlet thread becomes clear. This is a platform holder that has lost its purpose and direction, that fundamentally - and perhaps inevitably, given the sheer vastness of its parent company - misunderstands why it exists.
The video games journalism world is whirlwind dunking on Microsoft in a way I’ve not seen since…last weekend, when Kendrick absolutely wiped the floor with Drake.
Brutal headline, too.
Thursday May 9, 2024