Apple on Thursday announced price hikes on MacBook and iPad, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said increases had become unavoidable.
Oof. Here we go.
The changes, in summary:
- MacBook Neo entry $599 increasing to $699
- MacBook Air 512GB $1099 increasing to $1299
- MacBook Pro 1T $1699 increasing to $1999
- iPad Air 128GB $599 increasing to $749
- iPad Pro Wifi 256GB $999 increasing to $1199
This quote doesn’t show great promise for these sorts of price changes in the future…
“The consumer electronics industry is facing an unprecedented challenge,” the company said in a statement. “The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly.”
I usually upgrade my iPhone every 2 years. This would be my upgrade year. Pray for Mojo.