[Edward Zitron, *Where’s Your Ed At?*](https://www.wheresyoured.at/the-men-who-killed-google/):
>This is the story of how Google Search died, and the people responsible for killing it.
>
>The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.
A blistering read from Ed Zitron breaking down the managerial changes and overall focus on profits before people which has — perhaps irreparably — ruined Google search.
I feel like the term “[enshittification](https://en.wikipedia.org/wiki/Enshittification)” has become an overused shorthand for “thing I don’t like”, but this is the term at its purist. A focus on Fuck Yours, Got Mine on a massive level, which trickles down across the web as a whole.
A reckoning is coming, of this, I am sure.