Some time last year, a person put a dead fly in an envelope and mailed it to the game publisher Panic.
That was intentional.
So was the wedding invitation sent by another player of Panic’s games. And so was the missive that included a recipe for peanut butter cookies.
But the child’s tooth that came in the mail this past January? That was an accident.
“Thank you for everything you do making the little yellow boxes of joy!” a gamer named Joe wrote on a small card, praising Panic’s tiny, square Playdate gaming system. Also in the envelope was a small tooth.
Since mid-2024, Panic had been receiving bundles of mail from players of several Panic-published games, including the British comedy Thank Goodness You’re Here and the South American adventure Arco, as well as users of the Playdate.
The mail has arrived in piles, turning part of Panic’s office in Portland, Oregon into what the company’s head of marketing, Kaleigh Stegman, told Game File “feels like a Christmas mailroom.”
It’s all the result of a customer rewards program that has turned unexpectedly rewarding for Panic and its game makers themselves, as fans send expressions of their appreciation for Panic’s games.
Panic is such a cool developer. They’ve gone from being “just” a developer of Mac software to a publisher of quirky video games — not to mention their head is responsible for maybe my favorite YouTube video/presentation in recent years — and the way that they hold to their ethos of maintaining a strong connection to their customers shows in little things like this.
Just a nice piece of internet for your morning.